MORE WORK
BRANDING
Since 1985, Water Emporium has brought pure water and customer service to its patrons. With the goal of keeping nostalgia alive, we revived the original water jug sticker design used in the 80's and expanded the design to all aspects of the Water Emporium brand.
COLLATERAL
Various projects for Kentik, including website brand refresh and illustration concepts, and offsite collateral for their "Level Up" event that took place in Orlando, Florida.
PACKAGING
George Croitor, a passionate beekeeper, harvests and hand bottles raw honey. Instead of continuing to give away his product for free, George decided to sell the fruits of his labor. In keeping with the handmade theme, the honeycomb-shaped label drew elements from hand painted signage.
STATIONERY & HOMEWARE
Snapfish helps preserve memories through customizable stationery, gifts, and home décor. These select designs were created according to season, sales data, and current trends. (Photography by Carrie Waller and Marianne Sides)
STATIONERY & PRINT
These select cards and art prints were created for Minted, an online paper goods store that supports independent designers. Through typography and bold graphics, these pieces reflect my personal style. (Photography by Olivia Kanaley)
BRANDING
Founded in 2008, Oasis Community Acupuncture aims to bring affordable and accessible treatment to all. The logo's icon is inspired by topographic maps. The layers create a focal point and illustrate the letter “o”. The color scheme reflects herbal treatments and sterility.
BRANDING CONCEPTS
A handful of logo concepts I created during lockdown for the 30-Day LogoCore Challenge.
PERSONAL BRANDING
One of the hardest projects is designing your own logo. I aimed to create a sophisticated yet playful logo to reflect my design style. The monocle icon, seen in the "O", represents of my point of view. The color scheme reflects my love of nature, where I am most at peace.
HIDDEN PAGE
ICA Fund helps mentor and invest in Bay Area businesses. One aspect they guide in is building an investor presentation deck. These select slides come from full presentations (12+ slides) designed to align with each brand. (Any identifying text or imagery have been changed for confidentiality reasons.)
HIDDEN PAGE
My portfolio is under construction right now, so I created this page to show some illustrative examples I've worked on through the years. I spent 7 years working in San Francisco as a designer, starting at a boutique design studio, then Minted, followed by Snapfish.I love a good theme and have been creating personal party decorations ever since my sister's 10th birthday. I highlighted some party decor I made on this page.I'm currently a freelance designer and stay at home mom. I think My Mind's Eye has some of the best designed party products out there, and I would love the opportunity to work for your company.